Tips on Scaling an Adwords Campaign and Affiliates Sites

Sunday, March 9th, 2008

Scaling is the biggest factor in affiliate marketing well speaking your wanting to increase your ROI. Just encase you don’t know scaling is the process of where you fine tune your adwords campaign to get the most out of it, or you could scale through out other search engines such as using Yahoo Publisher Networks, and MSN Ad Center.
The best way to scale campaign after you get them running at there best through Google, Yahoo, and MSN is to start promoting through organic search. The reason being is because basically you already know what keywords convert you can literally triple your profits dramatically.
When scaling through organic search it can take some time such as getting your website optimized specially if you using a new domain, but if your good enough you can out rank the big boys in ~6 months by building links into your site be careful though you wouldn’t want to get penalized.
So do you think SEO is important to know along with SEM?
Yes I most certainly do I don’t know about your thoughts, but you can dramatically scale campaigns for example lets say you got ad words running at its fullest and you can “squeeze” no more profits out of it I mean its juts running top notch and your CTR is at the fullest with the best clicks on the most competitive keywords that are converting why not scale that into organic search I mean really because honestly the only investment your going to have to make is through link building, but after thats taken care of your set in place.
Now this is how you build a real affiliate website that can build profits like you never imagined lets say you are making around 90k a month profit through PPC, so in other words lets say your putting 90k into the campaign a month and getting a 100 percent ROI which will be 90k profit why not scale them keywords into organic search and make an extra ~180k a month through organic side now do you see what I’m getting to?
Either way promoting through will bring you larger profits, but there is negatives and positives to both and they different from each others a bit.
Take your time out to read the following below on what the positives and negatives are.
Pay Per Click Positives 

1. Instant traffic
2. Highly and targeted convertable keywords
3. ROI Tracking Tools

Pay Per Click Negatives

1. Takes time to build up account history specially on new accounts.
2. Its a constant investment, but honestly the investment is always worth it speaking you have your campaign optimized.
3. Google Slaps

Organic Search Positives

1. Once you achieve your rankings, they pretty much stick unless its a very competitive market, but most generally if you good at what you do and get your rankings then most generally the traffic will always be there and you will be in good shape.

Organic Search Negatives 

1. Google has majorly come down on penalizing sites that are buying links and its getting tougher and tougher to build links into your site which granted you can still easily do it, but its not like the old days where you could pratically do anything all the time now days you have to worry about being penalized over everything.

Which granted there a ton of more things I could list, but thats just to give you an idea of how there different. The thing is with organic search like I mentioned above is that you have to be careful because you can get penalized very easily as long as you don’t go bragging about your rankings and how you built your rankings you’ll be fine.
The best thing though really to get the best effect out of your affiliate marketing campaign is to combine SEO with SEM and release the full power I would always suggest started with Pay Per Click before optimizing for SEO specially if your flying blind in your adwords campaign you need to know what keywords are converting before you move into the SEO side, but after you know whats converting you good to go.