Top 7 Tips - Do it Yourself Search Engine Optimization

Search engine optimization and web design have become activities that are very popular and accessible to regular people. There is a lot of information available on the web for those eager to get their teeth into it. Basically, if you've got plenty of time on your hands and have a fairly good knowledge of how the Internet works, you could learn to do it all yourself. However, the learning process is a time consuming one and it would mean deterring yourself from day to day aspects of your business which require your attention.

There are millions of websites on the internet for different topics and it’s difficult to find one. The best way to finding desire site to using search engines, but the search engine may result more than 100000’s of websites. Websites with high ranking are listed in first few pages. Well, how would you make your website listed as high as possible in the result results? In order to achieve this you need to work on Search engine optimization. Search engine marketing is as complex as traditional marketing. It's applied to a completely different medium, the online one. Even professional companies sometimes offer only some SEO services instead of the whole package. We have gathered some important tips to make it ease and help you to understand the process involved.

1. Site Page Naming


Page names are important! Relevant pages should be named after their primary keyword phrase.



Site File Names Analysis


Like the directory structure, file names play an equally important role. All file names should contain primary keywords or keyword phrases.



2. Web Page Title


The title tag of your page is the single most important factor to be considered when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are found in your title tag.



3. Meta Tags


Meta elements provide information about a given webpage, most often to help search engines categorize them correctly, and are inserted into the HTML code in the format illustrated above, but are not visible to a user looking at the site.Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For Example, related keywords or a description of the page itself.


A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.



4. Web Page Copywriting


Like a Meta and Title tags, the content of your page is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page should be presented and arranged in a logical and visually pleasing manner.


1. For the best results each page you submit should contain at least 200 words.

2. Include all keywords and arrange them in logical and readable manner.

3. More interlinking of keywords throughout the website.



5. Site Navigation


Is your site’s navigation search engine friendly? Search engines require simple text based navigation in order to correctly spider your website. Java Script based navigation only, results in an incomplete index of your website. Some important suggestions for site navigation:


1. Avoid using flash at main page.

2. Addition of keyword related text based navigation should be added to the bottom of all pages.

3. Using Sitemap

4. Avoid using image based navigation



6. Image ‘alt’ Attribute


Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.


1. Do not use more than 2-3 keywords per page
2. Describe the image and don’t just list the keywords.



7. Link Popularity


Link popularity is how many other websites are pointing to your website. If you have 199 Web pages pointing to your domain, then your link popularity is 199. Link popularity varies because each engine indexes the web differently. Ideally you would want a minimum of several hundred links per search engine, back to your website; but actual figures depend on the number of links held by your competition.
By Junaid Ashraf